Thursday, May 23, 2024
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Taylor Swift turns to Amazon Alexa to promote ‘The Tortured Poets Department’

The old Alexa can’t answer your questions about Taylor Swift’s new album, but Swift can.

In promotion of The Tortured Poets Department, out April 19, the pop star will answer your burning questions about the album on Amazon Alexa. For example, when you ask, “When does Taylor Swift’s new album come out?” Alexa passes the mic to Swift who says, “Hey it’s Taylor Swift. My new album The Tortured Poets Department is out this Friday. All is fair in love and poetry.”

Swift famously never shies away from any opportunity to promote her music, despite current critiques of her artistic integrity. She managed to be the only Universal Music Group artist to get her music back on TikTok ahead of her album’s release. That’s not to mention her recent collaboration with Spotify in Los Angeles: a “library installation” that reveals details about the album via poetry typed on faux old-timey parchment — a fun gimmick that the corporate partnership detracts from. (Each piece of paper features the Spotify logo.) And on Instagram, if you type “Taylor Swift” a writing emoji appears.

Searching "Taylor Swift" on Instagram reveals a writing emoji.

Credit: Instagram

For her last album, Midnights, she partnered with TikTok and Spotify as well as Amazon Prime’s Thursday Night Football and Tumblr. She’s also one of many artists utilizing the album variant approach to maximize sales and profits.

Swift recently became a billionaire and remains under fire for her private jet use. But Alexa can probably tell you that.

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